Data analysis is a growth market. The details of human interactions, and knowledge can now be analysed for patterns of behaviour, through a variety of techniques. These analysis techniques can produce insights and predictions, which can guide the future actions of governments, and corporations.
Big Data (BD) has altered things drastically for both large and big companies. Instead of resorting to general demographics and small focus groups to learn target market activities and behaviour, sophisticated firms can now get hold of particular data about customers and employees, thereby helping make necessary small changes to sales and marketing, and facilitating enhanced ROI.